3月的成都春暖花開,欣欣向榮,而領秀春茗酒會的順利舉行,為成都平添了幾分熱鬧,顯得十分應景,同時,也為即將開幕的糖酒會,提前暖場和預熱!

2017年3月15日晚,領秀在成都JW萬豪酒店舉辦的“春糖”春茗酒會,圓滿結束。但,這僅僅只是領秀劍指高端食品行業的開始,接下來,領秀勢必打造高品質、高質量食品品牌,不鳴則已,一鳴驚人!

有朋自遠方來,不亦樂乎!


酒會開始時。隨著暖場音樂的節奏,來自全國各地的食品界高管陸續到來,感受現場的熱烈氛圍。


賓客滿座時。領秀桂總上臺對公司發展娓娓道來,15年的歷程、國際化團隊、與大佬同行......往事歷歷在目,呈現在大家面前。

待來賓漸入佳境之時,桂總邀請領秀(中國)品牌顧問創始人袁奇上臺演講,講述領秀的不同之處,圍繞“懂定位的設計,更有銷售力”的觀點,將定位理論與實戰案例結合,展現領秀的與眾不同。


案例解剖后的驚嘆案例背后的故事,更加彰顯領秀的深厚功底。領秀成功幫助鄱湖晨暉農場,從名不見經傳到江南春、那英等知名大咖爭相定購;匯源樂堿高端水,從消費者心智出發,打造樂堿pH值的視覺錘符號,從眾多競品中脫穎而出,自上市以來,贏得了受眾的喜愛和購買,銷量連續增長;匯源果汁汽水,重新定位并劃分品類,打造國際化的包裝形象......挑選領秀打造的食品行業經典案例,從消費者心智、語言釘提煉、視覺錘打造、品牌的落地等角度,全方位的進行層層解剖和分析,展現定位式設計的效果,有圖有真相!賓客聽后,為之驚嘆,更被袁總的專業和氣場所折服!


驚喜總是來得太突然。當來賓聽得入神之時,中國食品高管聯合協會創始人何忠德被邀請上臺,講述和領秀及袁總的不解之緣,并當場宣布要給袁總一個大大的“驚喜”-現場進行民大華威合作簽約儀式,此舉無疑將宴會推向了一個高潮,臺下掌聲雷動。


這次的春茗酒會,贏得了在座嘉賓的高度認可,領秀(中國)品牌顧問為此倍感榮幸,作為定位式品牌設計引領者,唯有載譽前行,才能不斷為食品產業的整體形象注入改變和提升的力量!

領秀借春茗酒會契機,勢必在快消品行業大展宏圖!






In March, the Spring Festival in Chengdu is blooming and flourishing. The smooth holding of the leading show spring tea party adds a bit of excitement to Chengdu, which is quite appropriate. Meanwhile, it is also the warm-up and preheating of the sugar wine party to be opened in advance!

On the evening of March 15, 2017, the "spring sugar" spring tea reception held at JW Marriott Hotel in Chengdu was successfully concluded. However, this is only the beginning of leading the sword in high-end food industry. Next, leading the sword is bound to create high-quality, high-quality food brands. If not, it will be a surprise!

It is such a delight to have friends coming from afar!

At the beginning of the party. With the rhythm of warm-up music, food executives from all over the country have come to experience the warm atmosphere of the scene.
When the guests are full. General manager GUI, the leader of the show, came to the stage to talk about the company's development. The past 15 years, the international team, and the company's peers... Are vividly in front of you.
When the guests are getting better, Mr. GUI invited yuan Qi, the founder of leader (China) brand consultant, to give a speech on the stage, to tell the differences between leaders, and to show the differences between leaders by combining positioning theory and practical cases around the point of view of "understanding positioning design, more sales force".

"Exclamation" after case anatomy. The story behind the case shows the deep foundation of leading. Leading show successfully helped Pohu Chenhui farm, from unknown to Jiangnanchun, Naying and other famous big guys to order; Huiyuan lye high-end water, starting from the mind of consumers, created a visual hammer symbol of lye's pH value, and stood out from many competitors. Since its listing, it has won the audience's love and purchase, with continuous growth in sales; Huiyuan fruit juice soda, repositioned and divided Categories, create an international packaging image... Select the classic cases of food industry created by leaders, and conduct all-round dissection and analysis from the perspectives of consumer mind, language nail refining, visual hammer building, brand landing, etc., to show the effect of positioning design, with a picture and a truth! After listening, the guests marveled at it and were even more impressed by Mr. Yuan's professionalism and Aura!
Surprise is always too sudden. When the guests were fascinated, he Zhongde, the founder of China Food Executives Association, was invited to the stage to talk about his indissoluble relationship with the leader and Mr. Yuan, and announced on the spot that he would give Mr. Yuan a big "surprise" - the signing ceremony of the cooperation between the people's University of Warwick, which undoubtedly pushed the banquet to a climax, and the applause was thunderous.
This spring tea party has won the high recognition of the guests. The brand consultant of the leading show (China) is honored for this. As the leader of positioning brand design, only by carrying honor can we continuously inject the power of change and improvement into the overall image of the food industry!

Taking advantage of the opportunity of Chunming wine party, the leader is bound to make great achievements in FMCG industry!






3月的成都春暖花開,欣欣向榮,而領秀春茗酒會的順利舉行,為成都平添了幾分熱鬧,顯得十分應景,同時,也為即將開幕的糖酒會,提前暖場和預熱!

2017年3月15日晚,領秀在成都JW萬豪酒店舉辦的“春糖”春茗酒會,圓滿結束。但,這僅僅只是領秀劍指高端食品行業的開始,接下來,領秀勢必打造高品質、高質量食品品牌,不鳴則已,一鳴驚人!

有朋自遠方來,不亦樂乎!


酒會開始時。隨著暖場音樂的節奏,來自全國各地的食品界高管陸續到來,感受現場的熱烈氛圍。


賓客滿座時。領秀桂總上臺對公司發展娓娓道來,15年的歷程、國際化團隊、與大佬同行......往事歷歷在目,呈現在大家面前。

待來賓漸入佳境之時,桂總邀請領秀(中國)品牌顧問創始人袁奇上臺演講,講述領秀的不同之處,圍繞“懂定位的設計,更有銷售力”的觀點,將定位理論與實戰案例結合,展現領秀的與眾不同。


案例解剖后的驚嘆案例背后的故事,更加彰顯領秀的深厚功底。領秀成功幫助鄱湖晨暉農場,從名不見經傳到江南春、那英等知名大咖爭相定購;匯源樂堿高端水,從消費者心智出發,打造樂堿pH值的視覺錘符號,從眾多競品中脫穎而出,自上市以來,贏得了受眾的喜愛和購買,銷量連續增長;匯源果汁汽水,重新定位并劃分品類,打造國際化的包裝形象......挑選領秀打造的食品行業經典案例,從消費者心智、語言釘提煉、視覺錘打造、品牌的落地等角度,全方位的進行層層解剖和分析,展現定位式設計的效果,有圖有真相!賓客聽后,為之驚嘆,更被袁總的專業和氣場所折服!


驚喜總是來得太突然。當來賓聽得入神之時,中國食品高管聯合協會創始人何忠德被邀請上臺,講述和領秀及袁總的不解之緣,并當場宣布要給袁總一個大大的“驚喜”-現場進行民大華威合作簽約儀式,此舉無疑將宴會推向了一個高潮,臺下掌聲雷動。


這次的春茗酒會,贏得了在座嘉賓的高度認可,領秀(中國)品牌顧問為此倍感榮幸,作為定位式品牌設計引領者,唯有載譽前行,才能不斷為食品產業的整體形象注入改變和提升的力量!

領秀借春茗酒會契機,勢必在快消品行業大展宏圖!






In March, the Spring Festival in Chengdu is blooming and flourishing. The smooth holding of the leading show spring tea party adds a bit of excitement to Chengdu, which is quite appropriate. Meanwhile, it is also the warm-up and preheating of the sugar wine party to be opened in advance!

On the evening of March 15, 2017, the "spring sugar" spring tea reception held at JW Marriott Hotel in Chengdu was successfully concluded. However, this is only the beginning of leading the sword in high-end food industry. Next, leading the sword is bound to create high-quality, high-quality food brands. If not, it will be a surprise!

It is such a delight to have friends coming from afar!

At the beginning of the party. With the rhythm of warm-up music, food executives from all over the country have come to experience the warm atmosphere of the scene.
When the guests are full. General manager GUI, the leader of the show, came to the stage to talk about the company's development. The past 15 years, the international team, and the company's peers... Are vividly in front of you.
When the guests are getting better, Mr. GUI invited yuan Qi, the founder of leader (China) brand consultant, to give a speech on the stage, to tell the differences between leaders, and to show the differences between leaders by combining positioning theory and practical cases around the point of view of "understanding positioning design, more sales force".

"Exclamation" after case anatomy. The story behind the case shows the deep foundation of leading. Leading show successfully helped Pohu Chenhui farm, from unknown to Jiangnanchun, Naying and other famous big guys to order; Huiyuan lye high-end water, starting from the mind of consumers, created a visual hammer symbol of lye's pH value, and stood out from many competitors. Since its listing, it has won the audience's love and purchase, with continuous growth in sales; Huiyuan fruit juice soda, repositioned and divided Categories, create an international packaging image... Select the classic cases of food industry created by leaders, and conduct all-round dissection and analysis from the perspectives of consumer mind, language nail refining, visual hammer building, brand landing, etc., to show the effect of positioning design, with a picture and a truth! After listening, the guests marveled at it and were even more impressed by Mr. Yuan's professionalism and Aura!
Surprise is always too sudden. When the guests were fascinated, he Zhongde, the founder of China Food Executives Association, was invited to the stage to talk about his indissoluble relationship with the leader and Mr. Yuan, and announced on the spot that he would give Mr. Yuan a big "surprise" - the signing ceremony of the cooperation between the people's University of Warwick, which undoubtedly pushed the banquet to a climax, and the applause was thunderous.
This spring tea party has won the high recognition of the guests. The brand consultant of the leading show (China) is honored for this. As the leader of positioning brand design, only by carrying honor can we continuously inject the power of change and improvement into the overall image of the food industry!

Taking advantage of the opportunity of Chunming wine party, the leader is bound to make great achievements in FMCG industry!






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