2018年6月21日,萬億廣州新經濟峰會在廣州花園酒店隆重召開。眾多行業大咖受邀出席,共同針對現如今商業發展態勢,發表觀點,碰撞交流。鳳凰網、網易、新浪、今日頭條等近百家主流媒體與一線主流門戶、紙媒、網媒、新媒體、自媒體等組成全方位媒體覆蓋,對此次峰會進行了宣傳報道。

作為廣州重要的新經濟峰會,會議上,廣州電子商務行業協會會長、匯美集團董事長、茵曼創始人方建華,韓后化妝品股份有限公司董事長王國安,名創優品全球聯合創始人葉國富,領秀(中國)品牌顧問董事長袁奇、唯品會副總裁黃紅英、阿里媽媽等重量級參會嘉賓發表了重要演講,與現場超過500家電商企業共計1000余人一起共同探討未來廣州新經濟發展趨勢,致力于把握未來商業趨勢,整體提升廣州乃至整個華南經濟發展水平。
作為大會唯一被邀請的品牌顧問公司,領秀(中國)品牌顧問創始人袁奇受邀發表演講,袁奇董事長以“定位式設計,贏得競爭的打法”為主題,深入剖析現如今品牌所處的商業環境,同時,通過眾多實戰案例向與會嘉賓解讀品牌競爭的本質與未來。

袁奇董事長認為:“新時代,品牌競爭的焦點,已經轉移到用戶心智之中,即所謂的“得人心者得天下”,定位就是要在消費者心智中占據位置,給予你的潛在消費者一個優先選擇你而非對手的理由。這個理由就是一句語言釘,是打動用戶的點睛之言。依據語言釘,在消費者心中尋找一個他們耳熟能詳的事物,即視覺錘。視覺錘能夠將語言的釘子牢牢地打入消費者心智中使他們瞬間記住品牌。當品牌在消費者心中擁有位置,在購買產品時,第一個想到的便會是你,品牌成功自然水到渠來。”

事實上,開辦公司十幾年來,袁奇董事長已成功運用定位式設計,幫助100多個品牌逆轉頹勢,成為行業領導者。他表示:“從語言釘到視覺錘是一個過程,也就是一定要遵循先定位再設計的原則,用現在的流行語言來講,就是先有言值再有顏值。”

袁奇董事長接著指出:“互聯網時代,解釋的成本最大!定位式設計,一切基于心智機會,與趣味性的傳統創意設計不同。定位設計能夠直達心智,無需解釋,消費者一見即明,因此可以大大降低品牌傳播成本。而傳統創意,不夠直截了當,當消費者不了解時,需要猜測,需要深入了解,品牌投入的成本自然隨之大大上升。






On June 21, 2018, the trillions Guangzhou new economy summit was held in Guangzhou Garden Hotel. Many industry tycoons were invited to attend the meeting to express their opinions and communicate with each other on the current business development trend. Nearly 100 mainstream media, such as phoenix.com, netease.com, sina.com and today's headlines, together with the front-line mainstream portals, paper media, online media, new media and self-Media, have covered the summit in an all-round way.
As an important new economic summit in Guangzhou, Fang Jianhua, chairman of Guangzhou e-commerce industry association, chairman of Huimei group and founder of Inman, Wang Guoan, chairman of post Korea cosmetics Co., Ltd., ye Guofu, global co-founder of mingchuangye products, Yuan Qi, chairman of leading (China) brand consultant, Huang Hongying, vice president of vipshop, Ali mom and other heavyweights attended the summit Bin delivered an important speech, discussed the new economic development trend of Guangzhou in the future together with more than 1000 e-commerce enterprises on site, committed to grasp the future business trend and improve the overall economic development level of Guangzhou and even the whole South China.
As the only brand consultant company invited to the conference, Yuan Qi, founder of leadshow (China) brand consultant, was invited to give a speech. Chairman yuan Qi, with the theme of "positioning design, how to win the competition", deeply analyzed the current business environment of the brand. At the same time, through many practical cases, he interpreted the essence and future of brand competition to the participants.
According to Chairman yuan Qi, "in the new era, the focus of brand competition has shifted to the user's mind, that is, the so-called" people who win win win the world ". The positioning is to occupy a position in the consumer's mind and give your potential consumers a reason to choose you rather than your competitors. This reason is a language nail, which is the finishing point to move users. According to the language nail, in the hearts of consumers to find a familiar thing, that is, the visual hammer. Visual hammer can drive the nail of language firmly into the mind of consumers so that they can instantly remember the brand. When the brand has a place in the hearts of consumers, when buying products, the first thought will be you, the success of the brand will come naturally. "
In fact, over the past ten years since the company was founded, chairman yuan Qi has successfully used positioning design to help more than 100 brands reverse the decline and become the industry leader. "It's a process from language nail to visual hammer, that is to say, we must follow the principle of positioning first and then design. In the current popular language, it's to say that we have value first and then beauty," he said

Chairman yuan Qi then pointed out: "in the Internet age, the cost of explanation is the greatest! Positioning design, all based on mental opportunities, is different from the interesting traditional creative design. Positioning design can go directly to the mind without explanation, and consumers can see it at a glance, so it can greatly reduce the cost of brand communication. But the traditional creativity is not straightforward enough. When consumers don't understand, they need to guess and understand deeply, so the cost of brand investment will rise greatly.






2018年6月21日,萬億廣州新經濟峰會在廣州花園酒店隆重召開。眾多行業大咖受邀出席,共同針對現如今商業發展態勢,發表觀點,碰撞交流。鳳凰網、網易、新浪、今日頭條等近百家主流媒體與一線主流門戶、紙媒、網媒、新媒體、自媒體等組成全方位媒體覆蓋,對此次峰會進行了宣傳報道。

作為廣州重要的新經濟峰會,會議上,廣州電子商務行業協會會長、匯美集團董事長、茵曼創始人方建華,韓后化妝品股份有限公司董事長王國安,名創優品全球聯合創始人葉國富,領秀(中國)品牌顧問董事長袁奇、唯品會副總裁黃紅英、阿里媽媽等重量級參會嘉賓發表了重要演講,與現場超過500家電商企業共計1000余人一起共同探討未來廣州新經濟發展趨勢,致力于把握未來商業趨勢,整體提升廣州乃至整個華南經濟發展水平。
作為大會唯一被邀請的品牌顧問公司,領秀(中國)品牌顧問創始人袁奇受邀發表演講,袁奇董事長以“定位式設計,贏得競爭的打法”為主題,深入剖析現如今品牌所處的商業環境,同時,通過眾多實戰案例向與會嘉賓解讀品牌競爭的本質與未來。

袁奇董事長認為:“新時代,品牌競爭的焦點,已經轉移到用戶心智之中,即所謂的“得人心者得天下”,定位就是要在消費者心智中占據位置,給予你的潛在消費者一個優先選擇你而非對手的理由。這個理由就是一句語言釘,是打動用戶的點睛之言。依據語言釘,在消費者心中尋找一個他們耳熟能詳的事物,即視覺錘。視覺錘能夠將語言的釘子牢牢地打入消費者心智中使他們瞬間記住品牌。當品牌在消費者心中擁有位置,在購買產品時,第一個想到的便會是你,品牌成功自然水到渠來。”

事實上,開辦公司十幾年來,袁奇董事長已成功運用定位式設計,幫助100多個品牌逆轉頹勢,成為行業領導者。他表示:“從語言釘到視覺錘是一個過程,也就是一定要遵循先定位再設計的原則,用現在的流行語言來講,就是先有言值再有顏值。”

袁奇董事長接著指出:“互聯網時代,解釋的成本最大!定位式設計,一切基于心智機會,與趣味性的傳統創意設計不同。定位設計能夠直達心智,無需解釋,消費者一見即明,因此可以大大降低品牌傳播成本。而傳統創意,不夠直截了當,當消費者不了解時,需要猜測,需要深入了解,品牌投入的成本自然隨之大大上升。






On June 21, 2018, the trillions Guangzhou new economy summit was held in Guangzhou Garden Hotel. Many industry tycoons were invited to attend the meeting to express their opinions and communicate with each other on the current business development trend. Nearly 100 mainstream media, such as phoenix.com, netease.com, sina.com and today's headlines, together with the front-line mainstream portals, paper media, online media, new media and self-Media, have covered the summit in an all-round way.
As an important new economic summit in Guangzhou, Fang Jianhua, chairman of Guangzhou e-commerce industry association, chairman of Huimei group and founder of Inman, Wang Guoan, chairman of post Korea cosmetics Co., Ltd., ye Guofu, global co-founder of mingchuangye products, Yuan Qi, chairman of leading (China) brand consultant, Huang Hongying, vice president of vipshop, Ali mom and other heavyweights attended the summit Bin delivered an important speech, discussed the new economic development trend of Guangzhou in the future together with more than 1000 e-commerce enterprises on site, committed to grasp the future business trend and improve the overall economic development level of Guangzhou and even the whole South China.
As the only brand consultant company invited to the conference, Yuan Qi, founder of leadshow (China) brand consultant, was invited to give a speech. Chairman yuan Qi, with the theme of "positioning design, how to win the competition", deeply analyzed the current business environment of the brand. At the same time, through many practical cases, he interpreted the essence and future of brand competition to the participants.
According to Chairman yuan Qi, "in the new era, the focus of brand competition has shifted to the user's mind, that is, the so-called" people who win win win the world ". The positioning is to occupy a position in the consumer's mind and give your potential consumers a reason to choose you rather than your competitors. This reason is a language nail, which is the finishing point to move users. According to the language nail, in the hearts of consumers to find a familiar thing, that is, the visual hammer. Visual hammer can drive the nail of language firmly into the mind of consumers so that they can instantly remember the brand. When the brand has a place in the hearts of consumers, when buying products, the first thought will be you, the success of the brand will come naturally. "
In fact, over the past ten years since the company was founded, chairman yuan Qi has successfully used positioning design to help more than 100 brands reverse the decline and become the industry leader. "It's a process from language nail to visual hammer, that is to say, we must follow the principle of positioning first and then design. In the current popular language, it's to say that we have value first and then beauty," he said

Chairman yuan Qi then pointed out: "in the Internet age, the cost of explanation is the greatest! Positioning design, all based on mental opportunities, is different from the interesting traditional creative design. Positioning design can go directly to the mind without explanation, and consumers can see it at a glance, so it can greatly reduce the cost of brand communication. But the traditional creativity is not straightforward enough. When consumers don't understand, they need to guess and understand deeply, so the cost of brand investment will rise greatly.






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