On June 21, 2018, the trillions Guangzhou new economy summit was held in Guangzhou Garden Hotel. Many industry tycoons were invited to attend the meeting to express their opinions and communicate with each other on the current business development trend. Nearly 100 mainstream media, such as phoenix.com, netease.com, sina.com and today's headlines, together with the front-line mainstream portals, paper media, online media, new media and self-Media, have covered the summit in an all-round way.
As an important new economic summit in Guangzhou, Fang Jianhua, chairman of Guangzhou e-commerce industry association, chairman of Huimei group and founder of Inman, Wang Guoan, chairman of post Korea cosmetics Co., Ltd., ye Guofu, global co-founder of mingchuangye products, Yuan Qi, chairman of leading (China) brand consultant, Huang Hongying, vice president of vipshop, Ali mom and other heavyweights attended the summit Bin delivered an important speech, discussed the new economic development trend of Guangzhou in the future together with more than 1000 e-commerce enterprises on site, committed to grasp the future business trend and improve the overall economic development level of Guangzhou and even the whole South China.
As the only brand consultant company invited to the conference, Yuan Qi, founder of leadshow (China) brand consultant, was invited to give a speech. Chairman yuan Qi, with the theme of "positioning design, how to win the competition", deeply analyzed the current business environment of the brand. At the same time, through many practical cases, he interpreted the essence and future of brand competition to the participants.
According to Chairman yuan Qi, "in the new era, the focus of brand competition has shifted to the user's mind, that is, the so-called" people who win win win the world ". The positioning is to occupy a position in the consumer's mind and give your potential consumers a reason to choose you rather than your competitors. This reason is a language nail, which is the finishing point to move users. According to the language nail, in the hearts of consumers to find a familiar thing, that is, the visual hammer. Visual hammer can drive the nail of language firmly into the mind of consumers so that they can instantly remember the brand. When the brand has a place in the hearts of consumers, when buying products, the first thought will be you, the success of the brand will come naturally. "
In fact, over the past ten years since the company was founded, chairman yuan Qi has successfully used positioning design to help more than 100 brands reverse the decline and become the industry leader. "It's a process from language nail to visual hammer, that is to say, we must follow the principle of positioning first and then design. In the current popular language, it's to say that we have value first and then beauty," he said
Chairman yuan Qi then pointed out: "in the Internet age, the cost of explanation is the greatest! Positioning design, all based on mental opportunities, is different from the interesting traditional creative design. Positioning design can go directly to the mind without explanation, and consumers can see it at a glance, so it can greatly reduce the cost of brand communication. But the traditional creativity is not straightforward enough. When consumers don't understand, they need to guess and understand deeply, so the cost of brand investment will rise greatly.