11月18日,晚20:00,領秀在廣州國際金融中心ifc3506,舉辦了一場日本設計考察分享會,這是領秀第一次采用花椒直播的方式,對外分享定位式設計干貨,反響棒棒噠!


首先,由領秀韓國回來的“主播”瑨怡開場白,講述大概的分享內容,緊接著,領秀 “大繩”小觀入鏡say halo(你說halo我說hi)~,音樂高潮之時,奇哥閃亮登場!鏗鏗鏗~鏗鏘三人行,全部就位,好戲開始。

日本的設計是細致的、極致的、精致的......值得學習的地方很多,提升我們自身的設計高度!


細致說。


在東京的Bravis公司考察,他們對品牌資產拿捏的相當到位,針對明治酸奶項目,將其原有的品牌資產-藍色保留下來,并打造為視覺錘,迎合消費者心智烙印。

一切的設計都是為了給潛在消費者優先購買的理由。


領秀的方法如出一轍,對72街的品牌資產保留,都是以消費者心智為基礎,喚起消費者心智中的已有烙印。

而對既有品牌711新系列的設計時,需要考慮如何在狹小空間與競品產生強區隔,他們塑造了超市售貨標貼的視覺錘,通過一系列的戰略配襯,強化視覺錘,從競品中脫穎而出。因此,做對的事情遠比把事情做對更重要。


領秀應用定位式設計,與匯源強強聯合,打造了樂堿高端水、藏凈泉天然飲用水等子品牌,這些品牌都是從無到有,我們從定位語、命名、視覺錘......進行了一體化的定位戰略視覺落地,贏得了客戶和消費者的一致好評。


針對江西鄱湖晨暉農場項目時,我們打造了以前的老味道,提取“菜籃子”的視覺錘,經過定位式設計后的形象,贏得了那英等大咖們的爭相購買,半年的營業額增加一倍!
還有立白的閃電視覺錘、九芯凈水的兩條橫線自上而下過濾的視覺錘.....
讓聽到炮聲的人呼喚炮火。這些項目,領秀都是深入一線,和消費者面對面的溝通和交流,尋找消費者心智里已有的認知!

定位式設計,不是以做好看為目的,而是為了目的做好看。


極致說。

21-21明治meiji解剖展。將明治數款具有幾十年歷史的經典產品,用解剖的方式,講產品研發、產品概念、產品定位、產品設計、產品包裝,用平面和立體作品全方位還原產品的每個階段,并展示出來。佐藤卓說過:“把設計作為觀察事物的方法。如果不知道生產背后的故事,就不會產生想要珍惜使用的情感,會更容易的丟棄還能使用的產品,并且不知道扔掉的東西后來怎么處理了。”

所以說,認真分析到極致,也是一種藝術。


精致說。
日本設計環境。不管是東京印刷博物館、還是日本的旅游園區、還是日本的建筑環境等等,整體呈現的設計美感,都是相當精致的,帶給人良好的體驗感。所以,好的設計得有好的體驗!
這次的日本之行,學到了很多,領秀會繼續夯實定位式設計,向著偉大的目標努力前進!

敬請期待下一次的定位式設計案例分享,聽奇哥奇談,干貨一波接一波喲!






At 20:00 p.m. on November 18, leader Xiu held a Japanese design inspection and sharing meeting in Guangzhou International Financial Center ifc3506. This is the first time that leader Xiu has used pepper live broadcast to share positioning design dry goods with great response!
First of all, the opening speech of "host" Ji Yi, who came back from the lead show in Korea, tells about the sharing content. Then, the lead show "big rope" came into the mirror, say halo (you say halo, I say hi) ~, when the music was at its climax, Chico made a brilliant debut! Keng Keng ~ Keng Keng three people line, all in place, good play begins.
Japan's design is meticulous, extreme, exquisite... There are many places to learn, to improve our own design height!
Say it carefully.
In the investigation of bravis company in Tokyo, they have a good command of brand equity. For the Meiji yoghurt project, they keep their original brand equity - blue, and build it into a visual hammer to cater to the mental brand of consumers.
Everything is designed to give potential consumers a reason to buy first.
The way of leading the show is the same. The preservation of 72nd Street's brand equity is based on the consumer's mind and arouses the existing brand in the consumer's mind.
When designing the new 711 series of existing brands, we need to consider how to create a strong separation between them in a narrow space and competitive products. They have shaped a visual hammer for supermarket sales labels. Through a series of strategic matching, they have strengthened the visual hammer to stand out from the competitive products. So doing the right thing is far more important than doing the right thing.
Leading application positioning design, combined with Huiyuan Qiangqiang, has created sub brands such as lechine high-end water, cangjingquan natural drinking water, etc. these brands are all from scratch. We have carried out an integrated positioning strategy visual landing from positioning language, naming, visual hammer... And won unanimous praise from customers and consumers.
In view of the project of Jiangxi Pohu Chenhui farm, we created the old taste, extracted the visual hammer of "vegetable basket", and the image after the positioning design won the competition of Naying and other big coffee to buy. The turnover doubled in half a year!
There are also the flash TV sense hammer of Libai and the visual hammer with two horizontal lines of nine core water purification filtering from top to bottom
Let those who hear the gunfire call for it. These projects, leaders are in-depth front-line, face-to-face communication and exchange with consumers, looking for the existing cognition in consumers' minds!
Positioning design is not for the purpose of looking good, but for the purpose of looking good.
Extreme.
21-21 Meiji anatomy exhibition. Several classic products with decades of history in Meiji are anatomized to talk about product research and development, product concept, product positioning, product design, product packaging, and to restore every stage of the product with plane and three-dimensional works in an all-round way and show them. Sato said: "design as a way to observe things. If you don't know the story behind the production, you won't have the emotion to cherish the use, it will be easier to discard the products that can be used, and you don't know how to deal with the discarded things later. "
Therefore, it is also an art to analyze to the extreme.
Exquisite said.
Japanese design environment. Whether it's the Tokyo Printing Museum, the Japanese tourist park, or the Japanese architectural environment, etc., the overall design aesthetic feeling is quite exquisite, bringing a good sense of experience. So a good design needs a good experience!
During this trip to Japan, I have learned a lot, and I will continue to consolidate positioning design and strive for the great goal!
Please look forward to the next case sharing of location-based design. Listen to Qige's talk, and the dry goods will come one after another!

11月18日,晚20:00,領秀在廣州國際金融中心ifc3506,舉辦了一場日本設計考察分享會,這是領秀第一次采用花椒直播的方式,對外分享定位式設計干貨,反響棒棒噠!


首先,由領秀韓國回來的“主播”瑨怡開場白,講述大概的分享內容,緊接著,領秀 “大繩”小觀入鏡say halo(你說halo我說hi)~,音樂高潮之時,奇哥閃亮登場!鏗鏗鏗~鏗鏘三人行,全部就位,好戲開始。

日本的設計是細致的、極致的、精致的......值得學習的地方很多,提升我們自身的設計高度!


細致說。


在東京的Bravis公司考察,他們對品牌資產拿捏的相當到位,針對明治酸奶項目,將其原有的品牌資產-藍色保留下來,并打造為視覺錘,迎合消費者心智烙印。

一切的設計都是為了給潛在消費者優先購買的理由。


領秀的方法如出一轍,對72街的品牌資產保留,都是以消費者心智為基礎,喚起消費者心智中的已有烙印。

而對既有品牌711新系列的設計時,需要考慮如何在狹小空間與競品產生強區隔,他們塑造了超市售貨標貼的視覺錘,通過一系列的戰略配襯,強化視覺錘,從競品中脫穎而出。因此,做對的事情遠比把事情做對更重要。


領秀應用定位式設計,與匯源強強聯合,打造了樂堿高端水、藏凈泉天然飲用水等子品牌,這些品牌都是從無到有,我們從定位語、命名、視覺錘......進行了一體化的定位戰略視覺落地,贏得了客戶和消費者的一致好評。


針對江西鄱湖晨暉農場項目時,我們打造了以前的老味道,提取“菜籃子”的視覺錘,經過定位式設計后的形象,贏得了那英等大咖們的爭相購買,半年的營業額增加一倍!
還有立白的閃電視覺錘、九芯凈水的兩條橫線自上而下過濾的視覺錘.....
讓聽到炮聲的人呼喚炮火。這些項目,領秀都是深入一線,和消費者面對面的溝通和交流,尋找消費者心智里已有的認知!

定位式設計,不是以做好看為目的,而是為了目的做好看。


極致說。

21-21明治meiji解剖展。將明治數款具有幾十年歷史的經典產品,用解剖的方式,講產品研發、產品概念、產品定位、產品設計、產品包裝,用平面和立體作品全方位還原產品的每個階段,并展示出來。佐藤卓說過:“把設計作為觀察事物的方法。如果不知道生產背后的故事,就不會產生想要珍惜使用的情感,會更容易的丟棄還能使用的產品,并且不知道扔掉的東西后來怎么處理了。”

所以說,認真分析到極致,也是一種藝術。


精致說。
日本設計環境。不管是東京印刷博物館、還是日本的旅游園區、還是日本的建筑環境等等,整體呈現的設計美感,都是相當精致的,帶給人良好的體驗感。所以,好的設計得有好的體驗!
這次的日本之行,學到了很多,領秀會繼續夯實定位式設計,向著偉大的目標努力前進!

敬請期待下一次的定位式設計案例分享,聽奇哥奇談,干貨一波接一波喲!






At 20:00 p.m. on November 18, leader Xiu held a Japanese design inspection and sharing meeting in Guangzhou International Financial Center ifc3506. This is the first time that leader Xiu has used pepper live broadcast to share positioning design dry goods with great response!
First of all, the opening speech of "host" Ji Yi, who came back from the lead show in Korea, tells about the sharing content. Then, the lead show "big rope" came into the mirror, say halo (you say halo, I say hi) ~, when the music was at its climax, Chico made a brilliant debut! Keng Keng ~ Keng Keng three people line, all in place, good play begins.
Japan's design is meticulous, extreme, exquisite... There are many places to learn, to improve our own design height!
Say it carefully.
In the investigation of bravis company in Tokyo, they have a good command of brand equity. For the Meiji yoghurt project, they keep their original brand equity - blue, and build it into a visual hammer to cater to the mental brand of consumers.
Everything is designed to give potential consumers a reason to buy first.
The way of leading the show is the same. The preservation of 72nd Street's brand equity is based on the consumer's mind and arouses the existing brand in the consumer's mind.
When designing the new 711 series of existing brands, we need to consider how to create a strong separation between them in a narrow space and competitive products. They have shaped a visual hammer for supermarket sales labels. Through a series of strategic matching, they have strengthened the visual hammer to stand out from the competitive products. So doing the right thing is far more important than doing the right thing.
Leading application positioning design, combined with Huiyuan Qiangqiang, has created sub brands such as lechine high-end water, cangjingquan natural drinking water, etc. these brands are all from scratch. We have carried out an integrated positioning strategy visual landing from positioning language, naming, visual hammer... And won unanimous praise from customers and consumers.
In view of the project of Jiangxi Pohu Chenhui farm, we created the old taste, extracted the visual hammer of "vegetable basket", and the image after the positioning design won the competition of Naying and other big coffee to buy. The turnover doubled in half a year!
There are also the flash TV sense hammer of Libai and the visual hammer with two horizontal lines of nine core water purification filtering from top to bottom
Let those who hear the gunfire call for it. These projects, leaders are in-depth front-line, face-to-face communication and exchange with consumers, looking for the existing cognition in consumers' minds!
Positioning design is not for the purpose of looking good, but for the purpose of looking good.
Extreme.
21-21 Meiji anatomy exhibition. Several classic products with decades of history in Meiji are anatomized to talk about product research and development, product concept, product positioning, product design, product packaging, and to restore every stage of the product with plane and three-dimensional works in an all-round way and show them. Sato said: "design as a way to observe things. If you don't know the story behind the production, you won't have the emotion to cherish the use, it will be easier to discard the products that can be used, and you don't know how to deal with the discarded things later. "
Therefore, it is also an art to analyze to the extreme.
Exquisite said.
Japanese design environment. Whether it's the Tokyo Printing Museum, the Japanese tourist park, or the Japanese architectural environment, etc., the overall design aesthetic feeling is quite exquisite, bringing a good sense of experience. So a good design needs a good experience!
During this trip to Japan, I have learned a lot, and I will continue to consolidate positioning design and strive for the great goal!
Please look forward to the next case sharing of location-based design. Listen to Qige's talk, and the dry goods will come one after another!
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