首先，由領秀韓國回來的“主播”瑨怡開場白，講述大概的分享內容，緊接著，領秀 “大繩”小觀入鏡say halo（你說halo我說hi）~，音樂高潮之時，奇哥閃亮登場！鏗鏗鏗~鏗鏘三人行，全部就位，好戲開始。
At 20:00 p.m. on November 18, leader Xiu held a Japanese design inspection and sharing meeting in Guangzhou International Financial Center ifc3506. This is the first time that leader Xiu has used pepper live broadcast to share positioning design dry goods with great response!
First of all, the opening speech of "host" Ji Yi, who came back from the lead show in Korea, tells about the sharing content. Then, the lead show "big rope" came into the mirror, say halo (you say halo, I say hi) ~, when the music was at its climax, Chico made a brilliant debut! Keng Keng ~ Keng Keng three people line, all in place, good play begins.
Japan's design is meticulous, extreme, exquisite... There are many places to learn, to improve our own design height!
Say it carefully.
In the investigation of bravis company in Tokyo, they have a good command of brand equity. For the Meiji yoghurt project, they keep their original brand equity - blue, and build it into a visual hammer to cater to the mental brand of consumers.
Everything is designed to give potential consumers a reason to buy first.
The way of leading the show is the same. The preservation of 72nd Street's brand equity is based on the consumer's mind and arouses the existing brand in the consumer's mind.
When designing the new 711 series of existing brands, we need to consider how to create a strong separation between them in a narrow space and competitive products. They have shaped a visual hammer for supermarket sales labels. Through a series of strategic matching, they have strengthened the visual hammer to stand out from the competitive products. So doing the right thing is far more important than doing the right thing.
Leading application positioning design, combined with Huiyuan Qiangqiang, has created sub brands such as lechine high-end water, cangjingquan natural drinking water, etc. these brands are all from scratch. We have carried out an integrated positioning strategy visual landing from positioning language, naming, visual hammer... And won unanimous praise from customers and consumers.
In view of the project of Jiangxi Pohu Chenhui farm, we created the old taste, extracted the visual hammer of "vegetable basket", and the image after the positioning design won the competition of Naying and other big coffee to buy. The turnover doubled in half a year!
There are also the flash TV sense hammer of Libai and the visual hammer with two horizontal lines of nine core water purification filtering from top to bottom
Let those who hear the gunfire call for it. These projects, leaders are in-depth front-line, face-to-face communication and exchange with consumers, looking for the existing cognition in consumers' minds!
Positioning design is not for the purpose of looking good, but for the purpose of looking good.
21-21 Meiji anatomy exhibition. Several classic products with decades of history in Meiji are anatomized to talk about product research and development, product concept, product positioning, product design, product packaging, and to restore every stage of the product with plane and three-dimensional works in an all-round way and show them. Sato said: "design as a way to observe things. If you don't know the story behind the production, you won't have the emotion to cherish the use, it will be easier to discard the products that can be used, and you don't know how to deal with the discarded things later. "
Therefore, it is also an art to analyze to the extreme.
Japanese design environment. Whether it's the Tokyo Printing Museum, the Japanese tourist park, or the Japanese architectural environment, etc., the overall design aesthetic feeling is quite exquisite, bringing a good sense of experience. So a good design needs a good experience!
During this trip to Japan, I have learned a lot, and I will continue to consolidate positioning design and strive for the great goal!
Please look forward to the next case sharing of location-based design. Listen to Qige's talk, and the dry goods will come one after another!